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Other working titles: Initiative, County-wide effort

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Excerpt

Informs about ongoing initiatives with a clearly defined end goal. Involves PIO / marketing / social media.

User

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Need

To learn about current initiatives, their objectives, benefits, and how they can participate or benefit from them.

Success

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Criteria

Users are not only informed but also engaged, leading to active participation, support, or favorable response towards the campaign's objectives. The campaign should achieve its intended reach and impact.

Audience

Public Participant

Collection

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Name

News & Events

Examples

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Instances

A few every year

Ownership

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Typically PIO

Relationships

  • Standalone

  • Child to News announcing the initiative

Sections

* indicates required sections

  • Title*

  • Tagline*

  • Description*

  • Hero Image*

    • (Embeds an Image with the campaign’s branding)

  • Facts*

  • Call to Action

    • (If appropriate, can link to sign-up/feedback Form or other material)

  • Pull Quote

  • Video

    • (If appropriate, embed a Video)

  • Data

    • (If appropriate, can be a screenshot of stats or a link to Dashboard)

  • Stories*

    • (Can be short blurbs or link to a larger News article, if appropriate)

  • Resources

    • (If appropriate, links to additional relevant Resource)

  • Department(s)*

  • Partners

    • (Links to partner websites)

  • Contact*

    • (Can link to Contact, social media, or feedback Form, or PIO email address)

  • Tаg(s)*

  • Related

    • (Automatically links to other relevant articles with the same tags)

  • Last Updated*

    • (Automatic)

Template

06Campaign.pngImage Added