Campaign
Other working titles: Initiative, County-wide effort
Informs about ongoing initiatives with a clearly defined end goal. Involves PIO / marketing / social media.
User Need | To learn about current initiatives, their objectives, benefits, and how they can participate or benefit from them. |
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Success Criteria | Users are not only informed but also engaged, leading to active participation, support, or favorable response towards the campaign's objectives. The campaign should achieve its intended reach and impact. |
Audience | |
Collection Name | News & Events |
Examples | |
Estimated # of Instances | A few every year |
Ownership | Typically PIO |
Relationships |
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Sections
* indicates required sections
Title*
Tagline*
Description*
Hero Image*
(Embeds an with the campaign’s branding)
Facts*
Call to Action
(If appropriate, can link to sign-up/feedback or other material)
Pull Quote
Video
(If appropriate, embed a )
Data
(If appropriate, can be a screenshot of stats or a link to )
Stories*
(Can be short blurbs or link to a larger article, if appropriate)
Resources
(If appropriate, links to additional relevant )
Department(s)*
(Links to issuing )
Partners
(Links to partner websites)
Contact*
(Can link to , social media, or feedback , or PIO email address)
Tаg(s)*
Related
(Automatically links to other relevant articles with the same tags)
Last Updated*
(Automatic)
Template
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