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User research is a systematic process of understanding the behaviors, needs, and preferences of target audiences through various qualitative and quantitative methods including user research studies.

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  • : A user research study is a structured investigation conducted to gather specific insights about users and their interactions with a product or service. It typically involves defining research goals, selecting appropriate methodologies, collecting data, and analyzing findings. User research studies aim to uncover user preferences, pain points, and behaviors, providing valuable input for designing and optimizing digital experiences.

WCAG

The Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). WCAG provides standards and recommendations for creating accessible web content, making digital information and services more usable for people with disabilities.

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