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Alternative text presented to blind screenreader users in place of images they cannot see. Every image that conveys content or has a function on your website should be given alternative text.

Analytics

the The collection, measurement, analysis, and interpretation of data related to the performance and user behavior of a website or online platform. Web analytics tools provide insights into various metrics such as website traffic, user engagement, conversion rates, and other key performance indicators. Travis County relies on Silktide as the preferred analytics platform.

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Permanent redirect from one URL to another, usually from an old website to the new website. 301 Redirects are also used to redirect traffic from old web pages to the new pages that have taken their place. (e.g., “website.com/about-us” is now “website.com/our-company”) on the new website to avoid a 404 error.

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